Independent senior media buyer
Your senior media buyer—not another agency layer.
Hands-on Meta and Google campaign management for US ecommerce and subscription brands spending, or ready to spend, $20k+/month.
- Monthly Meta spend managed
- $674k+
- Hands-on campaign management
- Meta+ Google
- Accounts launched and scaled from scratch
- $0→ Scale
An independent paid media practice
Work directly with your media buyer.
There is no sales-team handoff, junior account manager or communication chain. I review the data, make the decisions and remain your direct point of contact.
- Direct access to your media buyer
- One person accountable for strategy and execution
- Faster communication with fewer handoffs
- Senior attention without full-service agency overhead
- Focused entirely on paid acquisition and measurement
What I manage
Paid acquisition, without the service bundle
Meta and Google campaign management, with the tracking needed to measure it properly.
Meta Ads
Campaign structure, testing, optimisation, budget allocation and scaling.
- Account structure
- Testing roadmap
- Budget allocation
- Scaling decisions
Google Ads
Search, Shopping and Performance Max, plus remarketing where the economics and customer journey support it.
- Search
- Shopping and PMax
- Remarketing
- Budget allocation
Tracking
Meta Pixel, Conversions API, Google Tag Manager, Google Ads conversion tracking and conversion measurement.
- Meta Pixel and CAPI
- Google Tag Manager
- Google Ads tracking
- Measurement review
Fit
Affleet is a good fit if...
The service is designed for businesses with enough budget and operating clarity to make active media buying useful.
- 01You are an ecommerce or subscription business
- 02You spend or are ready to spend $20k+/month on paid advertising
- 03You already have creative production covered
- 04You understand your margins and have CAC, CPA or ROAS targets
- 05You want active campaign management—not just a monthly report
Paid Media Management
From $2,500/month
Advertising spend is paid directly to Meta and Google and remains entirely under your control.
Get a Paid Media Review- Meta and/or Google management
- Tracking review
- Campaign launches or restructuring
- Ongoing optimisation and scaling
- Performance reporting
- Direct communication
How it works
Review. Set targets. Launch. Scale.
A short operating loop built around the numbers that matter to the business.
Review
Review the website, offer, tracking and current campaigns.
Targets
Agree on CAC, CPA, ROAS, volume and budget targets.
Launch
Restructure existing campaigns or launch the accounts from zero.
Scale
Allocate budget based on actual economics and performance.
Experience
Senior judgement where the budget moves
Affleet currently manages $674,000 per month in Meta advertising spend across active campaigns.
The work spans ecommerce and subscription acquisition: launching accounts from zero, restructuring stalled campaigns and increasing spend where the economics support it.
How results are judged
Spend is not the result. CAC, CPA, ROAS, volume and contribution economics decide whether an account should scale.
Client-specific results are only published with permission and verified figures.
Paid media review
Find out what I'd change in your paid acquisition.
Send your website and current monthly ad spend. I'll review the business and advertising setup before we speak.
Best suited to US businesses spending, or ready to spend, $20k+/month.
Prefer email? hello@affleet.com