Meta & Google performance advertising
Performance Media Buying Built Around Your Targets
Affleet manages Meta and Google advertising for ecommerce, subscription and SaaS businesses. From tracking setup to campaign scaling, every decision is made around your budget, acquisition targets and commercial goals.
- Meta ad spend currently managed
- $674,000/mo
- Platforms managed directly
- Meta+ Google
- Ecommerce, subscription and SaaS
- 3models
- Campaigns launched from zero
- 0→ scale
Services
What is actually managed day to day
Six areas of work. Which of them apply depends on the product, the current account state and where the spend needs to go.
Meta Ads Management
Campaign strategy, account structure, audience testing, budget allocation, creative analysis, optimisation and scaling.
- Account and campaign structure
- Audience and offer testing
- Creative performance analysis
- Budget allocation and scaling
Google Ads Management
Search, Performance Max, remarketing and other relevant Google campaigns when the product and customer journey are suitable.
- Search campaigns
- Performance Max
- Remarketing
- Channel fit assessment
Tracking and Measurement
Google Tag Manager installation, Meta Pixel setup, Meta Conversions API planning, Google Ads conversion tracking and analytics validation.
- Google Tag Manager install or audit
- Meta Pixel and standard events
- Conversions API planning
- Conversion and analytics validation
Campaign Launches
Build campaigns from the ground up for brands that have not advertised before, or that require a complete account restructure.
- First-time account builds
- Full account restructures
- Offer and funnel review
- Launch budget planning
Scaling and Optimisation
Manage advertising spend against your budget, acquisition targets, profitability requirements and growth objectives.
- Budget pacing and reallocation
- CPA and ROAS target management
- Incremental scaling decisions
- Ongoing testing roadmap
AI-Assisted Advertising
Use the AI and automation capabilities available inside the advertising platforms while keeping human oversight, commercial judgement and clear performance targets.
- Platform automation where it performs
- Human review of every decision
- Targets set before automation runs
- Manual control retained
Conversions API and server-side tracking are scoped per project. Where they are appropriate, Affleet plans the implementation and works with your developer or platform to complete it — they are not assumed to be included by default.
Who Affleet works with
Three business models, one commercial question
Whether paid acquisition can be bought profitably and repeatedly at your target volume. Affleet works with early-stage brands and established advertisers alike.
Ecommerce brands
Physical product businesses selling direct to consumer, where creative testing, contribution margin and repeat purchase behaviour decide whether spend can scale.
Subscription businesses
Recurring revenue models where acquisition cost is judged against retention and lifetime value rather than a single first-order return.
SaaS companies
Self-serve and sales-assisted software, where the useful signal often sits past the click — trials, activation and qualified pipeline.
How it works
Four steps, in this order
Tracking is verified before budget is committed. It is the difference between optimising a campaign and optimising a reporting error.
Initial review
Review the product, website, existing advertising data, margins, customer journey and growth targets before anything is built or changed.
Tracking setup
Install or review Google Tag Manager, advertising pixels and conversion events, so reported performance matches what the business actually sees.
Campaign launch
Build or restructure campaigns around the agreed budget and performance targets, starting at a spend level that can produce readable data.
Ongoing optimisation
Monitor performance, allocate budget, test opportunities and communicate the findings that actually affect decisions.
Experience
Spend under management
Affleet currently manages $674,000 per month in Meta advertising spend across active campaigns.
That experience spans ecommerce, subscription and SaaS acquisition — accounts at different stages, with different margin structures and different definitions of a good result. Google Ads is used where it is commercially appropriate for the product and the customer journey, rather than added by default.
Work includes launching accounts that had never advertised, restructuring accounts that had stalled, and pushing spend up on accounts where the economics supported it. The judgement is the same in each case: what the numbers actually support.
Case studies
Named client results are published only with permission and only with real figures. These slots stay empty until then.
- Case study 01
Ecommerce scaling account — spend, acquisition cost and period.
Reserved — pending client approval - Case study 02
Subscription acquisition account — trial volume and retained CAC.
Reserved — pending client approval - Case study 03
Campaign launch from zero — build, first spend and ramp.
Reserved — pending client approval
Working relationship
How the engagement actually operates
Clear terms before anything is spent — what sits with you, what sits with Affleet, and what cannot be promised.
- Your spend stays yours
- Advertising spend is funded directly by you, on your own billing, inside your own ad accounts. Affleet manages how that budget is allocated and optimised.
- Execution and optimisation
- Day-to-day campaign build, structure, testing, budget decisions and reporting sit with Affleet. You keep ownership of the accounts and the data.
- Targets agreed up front
- Acquisition cost, return and volume targets are agreed with you before launch, then reviewed against real performance as spend increases.
- Decisions from data and economics
- Recommendations are based on campaign data and your business economics — margin, fulfilment capacity and retention — not on platform defaults.
- No guaranteed results
- Performance advertising depends on the product, offer, pricing, market and creative. Results cannot be guaranteed, and Affleet will say so before an engagement rather than after.
- Platform access required
- The service requires access to the relevant advertising, tracking and analytics platforms. Access is requested through each platform’s standard partner or user permissions.
Contact
Request a campaign review
Tell us what you sell, what you are spending and what you need it to return. The more specific the detail, the more useful the first reply.
- A reply from a person, not an automated sequence.
- An honest view on whether paid media is the right lever right now.
- If it is a fit, a specific first step and the budget it needs.
Prefer email? hello@affleet.com